Australia’s national science and technology centre, Questacon, creates fun interactive learning experiences that stimulate engagement in science and technology. For the centre’s 35th anniversary, Biotext worked with the Questacon team to write a series of stories to celebrate and promote the centre’s achievements.
We interviewed visitors, members and high-profile stakeholders and developed stories to showcase the impact Questacon has on families and the broader community. The final stories showcased Questacon’s vision of Australians inspired by science and technology.
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The team had an excellent sense of judgement and worked with our high-profile stakeholders with care and sensitivity. We very much value the approach the team took, your attention to detail and the quality of the stories you developed – we have a lovely output that has received great feedback.
Our role
- Original writing and storytelling
- Web writing
- Copyediting and proofreading
Our solution
Our stakeholder engagement phase involved planning our interview approach with the Questacon team to ensure we asked the most effective questions to each interviewee. This careful planning meant we were able to get all the information we needed from one short interview with each stakeholder.
Our content development process involved interviewing stakeholders including visitors and members, staff and volunteers, the architect of the Questacon building, and the former chair of the Questacon Advisory Committee. From the interviews, we wrote 16 stories, each around 500 words. Having a strong understanding of the team’s goals for the stories, we blended these high-impact messages into engaging narratives using Questacon’s distinctive style and inspirational tone.
Our collaborative, considered approach meant we surpassed client expectations from the first draft, ensuring that we were able to meet tight deadlines and complete the project in a short timeframe.
Our favourite part was capturing interviewees’ passion, inspiration and nostalgia as they talked about their experiences with Questacon.
Outcomes
- 16 web-ready stakeholder stories