From strategy and planning to creation and delivery, we help you achieve your communication goals.
Specialising in scientific and technical topics, we work with you to deliver content that helps your audiences engage, understand and act.
The Biotext difference
We focus on delivering the best possible outcomes for you, your organisation and your audiences.
Our work is:
- informed – we are specialists with science backgrounds and decades of experience working with complex and technical content
- quality assured – our work is shaped by human understanding and analysis, scientific thinking and standards, and rigorous quality-control processes refined over more than 25 years.
Our approach is:
- collaborative – we work in partnership with your team, subject matter experts, committees and stakeholders, and develop smooth and flexible workflows to meet your needs
- solutions focused – we work with you to understand and achieve your communication aims, turning complex information into content that is clear, elegant and effective.
Discovery and strategy
Effective content starts with clear direction and planning.
We connect complexity to action – bridging the gap between your research, policy and technical information and your audiences. We identify your business goals and user needs, and create a strategy to align your complex content with those needs.
Content strategy
Get the guidance you need to create and maintain your content. We develop comprehensive, practical strategies with clear recommendations, principles, processes, workflows and resources for your organisation.
Business analysis
Understand what your business and stakeholders want from content. We analyse strategy documents and run stakeholder workshops to help you clarify your content goals and align your whole team.
User research
Understanding your users helps ensure your content meets their needs. We conduct user interviews, focus groups, surveys and desktop research to help you make evidence-based content decisions.
Information architecture
Help your users find the information they need. Informed by our understanding of your content and users, we create logical structures that organise your information in ways that make sense to your audiences.
Content audit and analysis
Improve the quality of your information and ensure it’s up to date. We audit content, map your content ecosystem, identify gaps and issues, and recommend improvements.
Effective content
High-quality content helps people understand complex ideas. We specialise in creating content that is engaging for broad audiences while maintaining technical accuracy.
We identify what matters most and translate it into clear content for different audiences. We develop content for websites, reports, policies, guidelines, fact sheets, manuals, presentations, expert committee proceedings and more.
Content design and structure
Make your content easy to follow so people and AI platforms can find and interpret your information. We design and refine content structure and flow, and develop layers of content to meet the needs of diverse audiences.
Original writing and storytelling
We create engaging, accurate text on complex topics. We interview spokespeople and stakeholders to build our understanding and support the development of original narratives for case studies and stories.
Technical writing and synthesis
Bring together multiple sources into a single, clear narrative. We translate specialist knowledge into plain language. We identify key information and create a narrative from source content, research findings and insights from subject matter experts.
Web writing
Ensure your web content is findable, readable, scannable and accessible. We optimise structure and language so your content is easy to find and understand – whether people are browsing your website or using an AI platform.
Summaries
We create high-impact summaries tailored to your audiences. Our summaries are more than just shorter versions – we understand the nuance in your complex information and identify what is important and how best to explain it.
Quality assurance
Quality assurance improves content readability, findability and accessibility. It is critical for complex content to support information credibility and audience trust.
We have rigorous processes to refine your content and provide the essential human review for content created by multiple authors or generative AI. We deliver high-quality content that can be understood by people and used by AI platforms.
Copyediting and proofreading
Publish clear, consistent and accurate content. We improve clarity, reduce repetition and tailor content to your audiences and communication aims.
AI-ready content
Maximise the potential for your information to be surfaced and accurate in AI summaries. We tailor content to match likely user searches, and develop self-contained content to help AI summaries retain meaning and nuance.
Content assurance
We help make your AI-generated content accurate, trustworthy and free from hallucinations. We check facts and concepts, identify gaps, verify source materials and ensure a consistent, human tone.
Findability and accessibility
Make sure your information is easy to find and use. We create, edit, format and tag content to meet accessibility requirements and ensure your information can be found by search engines and AI platforms.
Work with subject matter experts
Translate expertise into clear communication. We have scientific backgrounds and years of experience communicating complex information. We work effectively with experts to accurately capture and present the nuances of complex content.
Visual communication
Engaging visuals are powerful tools to help people understand complex topics.
We design infographics, diagrams and data visualisations to convey your messages clearly and accurately. We make purposeful design choices to ensure each visual supports your communication aims and audience needs.
Information design
Find the right balance between text and visuals. We work with visual designers and web developers to showcase your information and help users navigate your content.
Infographics
We specialise in infographics that make complex information easier to understand. We develop message, process and data infographics to help your audience grasp and remember key concepts.
Data visualisation
Communicate data quickly and clearly with well-designed graphs and diagrams. We create accurate data visualisations tailored to expert and general audiences.
Multimedia
Use animation and video to explain complex processes and engage your audience. We work with a trusted network of animators and video producers to deliver high-quality multimedia products.
Document design and layout
Design supports branding and recognition. We develop communication products that follow your brand guide while engaging audiences and presenting data and information accurately.
Training and team resources
Effective training draws on practical knowledge and experience. Biotext delivers high-quality training in our areas of expertise, helping people build their skills in writing, editing, data visualisation and accessibility.
Workshops
Our workshops are available as ticketed events throughout the year or as private workshops delivered online or face to face. Our interactive workshops include lectures, group discussions, practical exercises and comprehensive course notes.
Custom workshops
Improve your team’s content capabilities. We create programs tailored to your team’s needs or deliver bespoke workshops that build on existing content projects.
Team resources
Provide the resources to help your team produce high-quality content. We develop style guides, writing guidance and templates to support content development teams.