Identifying suitable mental health services for patients is a complex process. GPs need to know what support services are available and which ones are most suitable for their patients’ immediate needs. Biotext worked with the Department of Health, Disability and Ageing to create a suite of clear, user‑centred communication products for GPs.
The challenge lay in presenting nuanced services and eligibility pathways in a format that was clinically accurate, easy to use in fast‑paced consultations for busy GPs, and genuinely helpful for patients. We developed an infographic poster and supporting fact sheets to clearly describe the complex mix of Australian Government‑funded mental health supports available to patients. These resources bridge information gaps that had previously limited access to timely support services.
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Biotext were exceptional to deal with. From the project initiation meeting right through to delivery, they maintained the utmost professionalism while balancing a great sense of humour and approachability that made them very easy to work with. The job itself was anything but straightforward – but the product we ended up with was very highly regarded across the board and will be a very useful resource for GPs and their patients into the future.
Our role
- Business analysis
- Content design and structure
- Technical writing and synthesis
- Work with subject matter experts
- Information design
- Infographics
- Document design and layout
Our solution
Our collaborative drafting process involved multiple rounds of collaboration with the department’s internal committees and consumer representatives to design an information structure that was accurate and met the needs of both GPs and patients. We staged the delivery of drafts to align with stakeholder meetings to capture feedback direct from GP representatives.
During our visual design process, we refined the digital poster and supporting fact sheets using best-practice design principles to convey the information structure and support readability.
We loved bringing the department’s team into the collaborative process to test and strengthen solutions throughout the process.
Outcomes
- Infographic for GPs
- 3 factsheets for GPs to provide to patients