We work with you to deliver high-quality content, now and into the future

We are experts in complex content

Informed analysis and input delivers better outcomes

Biotext can solve your content problems – and deliver the most effective solutions – because we understand your content. Our highly skilled team members have scientific qualifications and many decades of experience working with complex content. We can work effectively with subject-matter experts to translate their expertise into clear communication.

Our fields of expertise include:

• health, biomedical science, immunisation
• environment, climate change, energy, water
• agriculture, animal health, biosecurity, fisheries, forestry
• research, mathematics, physics, chemistry
• government, national and international policy and reporting.

Find out more about our partnerships and projects on our outcomes page >>

Great content is based on research and understanding

Biotext works with you to understand your context, your audience and your content.

We explore your business needs and conduct workshops with leaders, team members, subject-matter experts and stakeholders to identify aims, needs, processes and opportunities. We research user needs using surveys, interviews and interactive tools.

We analyse your current content and analytics to see whether your content suits the audiences you are hoping to reach, how it can and should be improved, and what new content is needed.

A content strategy gives you the tools to optimise your workflow and deliver effective content

We create comprehensive content strategies to solve your content problems and achieve your long-term communication needs. We examine content governance and workflow, and work with you to create solutions for ongoing content creation.

We develop coordinated pathways and tools to help you update and improve your content. We design measures for success to help you track and evaluate your content. We create tools and resources to support you, and we can train your team to use the tools and implement the strategy.

Effective content is easy for your audiences to find, navigate and understand

We bring research, policy, user experience and content perspectives together with best-practice principles to create content solutions. We plan high-impact digital and print communication products to meet business and audience needs.

We audit existing content and develop content plans to map content changes. We develop effective processes to ensure complex content migrates correctly into digital products. We conduct usability testing to ensure content is understandable and actionable. We develop and revise content in an iterative process so that users are considered throughout development.

Effective information architecture means users can find the information they need

We develop clear and logical information architecture based on our deep understanding of content, and by drawing on user-experience and readability research. This ensures navigation is matched to user expectations and content parameters, while achieving your communication aims.

We create robust structures to ensure that content is organised effectively and can be updated in the future. We use an iterative process incorporating stakeholder and user feedback to inform development.

We are content developers

High-quality writing helps to engage your audience

Our content developers have science backgrounds, which means we understand your information. We have extensive experience in developing digital and print content and communications on complex topics, and develop layers of content to meet the needs of different audiences.

We write clear, tailored content for websites, reports, policies, guidelines, fact sheets, media releases, workshop proceedings, manuals and more. We research topics, work with subject-matter experts, and interview stakeholders and key people. We rewrite and summarise technical content for decision-makers and general audiences.

High-quality editing helps to ensure that content is clear and accurate

Our quality control processes involve editing and proofreading to ensure clarity, consistency and accuracy. We provide editing to the highest scientific standards and verify final digital or print products.

We can write and edit to different readability targets to meet your audience needs. Our research collaboration with Macquarie University on readability and accessibility gives unique rigour to our content development. We make sure content meets Web Content Accessibility Guidelines.

A creative approach to presenting information can improve your audience’s understanding

We design content to showcase your content and engage your audiences, focusing on the visual flow of information. We work on digital and print communication products, from websites and interactive graphs to reports and brochures.

We specialise in infographics, combining our understanding of content, science and effective communication strategies to help audiences understand complex concepts, data or processes. We analyse your content to distil your key messages and work with users and subject-matter experts to create infographics that engage and inform your audiences.

Accurate presentation of data is critical for credibility

We ensure your messaging is supported by clear and accurate data.

We use our data visualisation expertise to ensure that graphs and other visualisations are accurate and easy to understand, and meet international scientific standards. We can work from provided data or figures, and can prepare original illustrations and diagrams or redraw existing work.

We are trainers

Effective training is based on expertise and experience

We provide training for you in our areas of expertise, including writing and editing complex and scientific content, data literacy, data visualisation, infographics, and accessibility. We can also train your team members in the knowledge and skills they need to understand and fulfil their roles in implementing a content strategy.

We create and deliver tailored online or inhouse courses for your workplace, and also regularly deliver regular online open courses on complex content and data. We can provide one-on-one tutoring on any of our training areas.

Find out more on our training pages >>

E-learning packages tailored to suit your workplace can be a cost-effective way to upskill your team

We develop e-learning packages on any subject, drawing on effective communication and learning principles.

Our content experts work together to understand audience needs, develop a training strategy, and research, write, design and deliver engaging e-learning content.