Insights

However, the systems used to check text readability have stayed the same for decades. Our research project,...

When setting out to write a document – whether it’s a brochure, report, webpage or fact sheet – your first...

Behavioural insights (BI) draws on research into the social, cognitive and emotional behaviour of...

Tables are a useful way to list and compare data, and are particularly common in scientific and government...

Simple pictures or shapes have been used to convey meaning throughout human history. In the modern...

I wonder whether some words are fading out of favour because people think they sound too blunt or...

This time in our series on the value of simplicity and bringing back dying words (like 'can' and...

Just like ‘although’ and 'some', another word that seems to be fading out is ‘can’. Not very long ago, we...

I’d like to start a campaign to bring back a word that seems to be fading away like Tinkerbell: ‘although’....

FAQs – frequently asked questions – are a common feature of many websites. FAQs started life in Usenet...

Humans are visual animals. Research has shown that we learn and recall information that is presented as...

A recent client was surprised when we said that their new organisational website would take longer than the...