Insights

Tag, you’re it

On websites, you might have seen a list of topics circled at the end of an article. Those topics are ‘tags’....

Creating a narrative

One of the current buzzwords in content development seems to be ‘narrative’. It’s talked about as a goal for...

The art of structural editing

Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is...

Those pesky apostrophes

A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe...

Sign, sign, everywhere a sign

Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’....