Insights

As a plain-English editor, I spend a lot of time converting dense ‘bureaucratese’ into language that is...

A particular challenge for our editors is when spelling ‘rules’ change. This is often because of...

As we have said before, design is more than just making it pretty.

Visual tools can help us to better understand ideas and concepts. Indeed, sometimes they can even shape the way we think.

Although there are many guides to writing, copyediting and proofreading, structural editing (or ‘edit1’) is harder to define and explain. At its heart, it is about the audience. The aim of an edit1 is to make sure the audience can quickly and easily grasp the information you are presenting; a logical, intuitive structure helps you to achieve that.

Making health content digital offers several advantages.
The transition to digital is especially interesting when it comes to health content. The traditional (historical) world of health professionals involved bulky textbooks, verbose journal articles and printed guidelines that could easily go out of date without the user even realising.

A friend recently joked that it was ironic that the ACT Writers Association couldn’t get the apostrophe right, when the National Farmers’ Federation could.

Is she right?

It turns out that some phrases and titles that look like they might need an apostrophe actually don’t.

Almost every website, brochure or poster has that familiar phrase at the end: ‘For further information …’.

But is more information necessarily better?

It may seem to be a poor business model, but at Biotext we sometimes find that we have better results when we don’t give clients what they want.

If you publish content for the web, chances are you’ve come across SEO – search engine optimisation.